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Fun Fashion Fact Friday: Think Pink?

Vintage 1970s Lilly Pullitzer Pink & White Squirrel Shift Dress

Vintage 1970s Lilly Pullitzer Pink & White Squirrel Shift Dress

Did you know pink hasn’t always been a stereotypically “feminine” color? The pink is for girls, and blue for boys mindset is a relatively new cultural norm. This idea became popular after World War II.

All the way back to the 1700s, men and women were both pink lovers. In fact, in 1918, an American catalog actually advised girls to wear blue and boys to wear pink. Pink was seen as a “daintier” color more appropriate for girls. Boys, on the other hand, were advised to wear the stronger and more passionate color, pink.

After World War II, women began embracing a more feminine look once again. Pink shifted into the realm of female fashion. Marketing, like Disney’s princesses, has been largely responsible for engraining this think pink mentality in women today. But, the gender divide of colors is once again becoming blurred, with more and more men choosing to wear pink.

For more fun pink clothing, check out BackInStyle.com!

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